About the vacancy
Head of User Acquisition отвечает за стратегию и бюджет платного привлечения пользователей для crypto-продукта, включая рекламные платформы, мобильные и crypto-рекламные сети, affiliate- и CPA-каналы.
Responsibilities
- Own the paid acquisition strategy and budget across ad platforms, mobile and crypto ad networks, affiliate and CPA.
- Select, onboard, and manage agencies and contractors. Set the brief, the quality bar, and the commercial terms. Replace partners who do not perform.
- Define the product promotions and incentives that go into advertising: which offer, for which segment, in which market. Work with the product team to ship them and measure the lift.
- Make budget decisions from data, not from intuition. Define which events and metrics need tracking, set the requirements for our analysts, and run structured experiments to prove a channel actually adds users instead of taking credit for them.
Application
Details and application form: https://top.co/careers/47423